{"id":13628,"date":"2025-07-29T19:22:59","date_gmt":"2025-07-29T23:22:59","guid":{"rendered":"https:\/\/fortispay.com\/?p=13628"},"modified":"2025-12-02T16:22:12","modified_gmt":"2025-12-02T21:22:12","slug":"fortis-expands-b2b-payment-leadership-with-serve-first-acquisition","status":"publish","type":"post","link":"https:\/\/fortispay.com\/fortis-expands-b2b-payment-leadership-with-serve-first-acquisition\/","title":{"rendered":"Fortis Expands B2B Payment Leadership with Serve First Acquisition"},"content":{"rendered":"\n

PLANO, TX\u2013\u202fJuly 29, 2025<\/strong>\u2013\u202fFortis, the embedded payment technology leader for software platforms and scaling businesses, today announced its acquisition of Serve First Solutions\u2014a premier B2B payment processor\u2014to expand its capabilities, deepen vertical expertise, and accelerate growth in strategic markets.<\/p>\n\n\n\n

This acquisition is another strategic step forward in Fortis\u2019 mission to be a transformative partner for software platforms serving businesses with multichannel payment workflows. By integrating Serve First\u2019s deep B2B expertise and service model with Fortis\u2019 proprietary technology and existing ERP capabilities, the combined organization is uniquely positioned to optimize and operationalize payment technology for dynamic business ecosystems. This move strengthens Fortis\u2019 market position and further accelerates penetration into key verticals\u2014such as wholesale, distribution, and manufacturing\u2014where scalable, seamless payment solutions are critical to driving growth and speeding receivables.<\/p>\n\n\n\n

\u201cBy combining our technology with a world class distribution and service model, we\u2019re not just processing payments\u2014we\u2019re helping our clients unlock new revenue and accelerate cash flow,\u201d said Greg Cohen, Chief Executive Officer of Fortis. \u201cServe First brings deep expertise in B2B payments, and together we\u2019ll deliver even more value to customers through integrated solutions built for scale.\u201d<\/p>\n\n\n\n

Integrating Serve First into the Fortis organization enhances the company\u2019s ability to empower software platforms and their business clients with advanced tools, streamlined operations, and expanded support for business-critical transactions.<\/p>\n\n\n\n

\u201cJoining Fortis allows Serve First to bring our expertise to a broader market of software platforms\u201d said Matthew Greco, Chief Revenue Officer of Serve First Solutions. \u201cTogether, we\u2019ll deliver powerful, integrated solutions with the service excellence customers depend on.\u201d<\/p>\n\n\n\n

### <\/p>\n\n\n\n

About Fortis<\/strong> <\/h2>\n\n\n\n

Fortis is the leader in embedded payments for software providers and ERP systems, processing billions annually through its proprietary technology. The company\u2019s mission is to forge holistic commerce experiences that seamlessly integrate within software workflows\u2014transforming payment processing from cost center to strategic advantage. With expertise in software platforms, Fortis moves commerce closer to invisible by strengthening the payments capabilities of software partners, guiding businesses to reach uncharted growth. Headquartered in Plano, Texas, Fortis is redefining the $100 trillion B2B payments landscape. Learn more at\u202fwww.fortispay.com<\/a>. <\/p>\n\n\n\n

Media Contact<\/strong> 
pr@fortispay.com<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

PLANO, TX\u2013\u202fJuly 29, 2025\u2013\u202fFortis, the embedded payment technology leader for software platforms and scaling businesses, today announced its acquisition of Serve First Solutions\u2014a premier B2B payment processor\u2014to expand its capabilities, deepen vertical expertise, and accelerate growth in strategic markets. This acquisition is another strategic step forward in Fortis\u2019 mission to be a transformative partner for […]<\/p>\n","protected":false},"author":10,"featured_media":13629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Fortis receives joint investment from Audax and Lovell Minnick Partners to accelerate growth in embedded payments technology market.","_seopress_robots_index":"","footnotes":""},"categories":[605,577,579],"tags":[],"class_list":["post-13628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-2025","category-featured","category-press-releases"],"acf":[],"_links":{"self":[{"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/posts\/13628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/comments?post=13628"}],"version-history":[{"count":1,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/posts\/13628\/revisions"}],"predecessor-version":[{"id":39232,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/posts\/13628\/revisions\/39232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/media\/13629"}],"wp:attachment":[{"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/media?parent=13628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/categories?post=13628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/tags?post=13628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}