{"id":13002,"date":"2023-11-13T14:00:00","date_gmt":"2023-11-13T14:00:00","guid":{"rendered":"https:\/\/fortispay.com\/the-embedded-payments-guidebook-turning-payments-into-a-strategic-asset\/"},"modified":"2023-11-13T14:00:00","modified_gmt":"2023-11-13T14:00:00","slug":"the-embedded-payments-guidebook-turning-payments-into-a-strategic-asset","status":"publish","type":"post","link":"https:\/\/fortispay.com\/the-embedded-payments-guidebook-turning-payments-into-a-strategic-asset\/","title":{"rendered":"The Embedded Payments Guidebook: Turning Payments into a Strategic Asset\u00a0"},"content":{"rendered":"\n<p>It\u2019s no secret that <a href=\"https:\/\/fortispay.com\/solutions\/enable\/embedded-payments\/\" target=\"_blank\" rel=\"noreferrer noopener\">embedded payments<\/a> are the future of eCommerce. In 2021, 73% of European business leaders planned to <a href=\"https:\/\/assets.ctfassets.net\/tnk30m5umaj6\/6XGCam9ZpIkGHdKlCv6ZlW\/144a868ddd2b2be96c50966a51a18ccb\/Embedded_Finance_Research_Mini_Report_web.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">implement embedded finance solutions<\/a>, and the trend has only continued to grow worldwide. Customer demands, new revenue streams, and an improved customer experience further propel merchants and ISVs toward embedded payment solutions.&nbsp;<\/p>\n\n\n\n<p>As a leader in the payments industry, we looked at the primary benefits of embedded payments, how they work, and why this technology can become a strategic asset. The full story is in our free <a href=\"https:\/\/go.fortispay.com\/embedded-guidebook?utm_campaign=PartnerDevelopment_EmbeddedPayments_2023&amp;utm_source=Blog&amp;utm_medium=EmbeddedPaymentsWhitepaperCampaign&amp;utm_term=BlogCTAClick\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"\">Embedded Payments Guidebook.<\/a>\u00a0\u00a0<\/p>\n\n\n\n<p>In our whitepaper, we discuss:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Basics of Embedded Payments&nbsp;<\/li>\n\n\n\n<li>The Business Benefits of Embedded Payments&nbsp;<\/li>\n\n\n\n<li>The Models of Embedded Payments&nbsp;<\/li>\n\n\n\n<li>Evaluating an Embedded Payments Provider&nbsp;<\/li>\n\n\n\n<li>Elevating Payments to a Strategic Asset&nbsp;<\/li>\n\n\n\n<li>Additional Resources for Getting Started&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>We\u2019ve summarized some highlights from the whitepaper, below:&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Benefits of Embedded Payments&nbsp;<\/h2>\n\n\n\n<p>Legacy payment systems contribute to a sluggish and disjointed customer payment experience. Customers must often leave the merchant site to verify their payment information with a third party, creating friction. Customers then bear the burden of manual data entry and payment reconciliation.&nbsp;<\/p>\n\n\n\n<p>Embedded payments change that and more. The benefits of <a href=\"https:\/\/fortispay.com\/info\/embedded-payments-powerful-technology-thats-delivering-a-better-way-to-do-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">this technology<\/a> turn everything around:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li>Automation reduces the amount of data entry.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>Merchants can keep their payment portals on-brand and on their website or app.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li>This technology applies to every industry.&nbsp;&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li>Organizations can leverage real-time insights and analytics.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li>They experience complete control over the payment experience.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">How Embedded Payments Work<\/h2>\n\n\n\n<p>Given the flexibility of this technology, it only makes sense that there is more than one way to apply it. There are approximately three embedded payment models:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Partner Referral Model <\/strong>\u2013 This a convenient plug-and-play solution, but it lacks customization options and is challenging to scale.&nbsp;<\/li>\n\n\n\n<li><strong>Payment Facilitation (PayFac) Model <\/strong>\u2013&nbsp;A <a href=\"https:\/\/fortispay.com\/info\/what-is-a-payfac-and-how-is-it-beneficial-to-a-software-provider\/\" target=\"_blank\" rel=\"noreferrer noopener\">PayFac <\/a>simplifies the process by aggregating all transactions under an account, and these platforms are accountable to acquiring banks. This model offers software companies a greater revenue share but is also more costly to maintain.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Embedded Payments-as-a-Service (EPaaS) <\/strong>\u2013 This embedded payments model allows software companies to leverage the customization and revenue benefits of a PayFac model but reduces the compliance and regulatory burden.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">From Payment Feature to a Strategic Asset&nbsp;<\/h2>\n\n\n\n<p>The right embedded payments solution is a strategic asset, supporting customer retention efforts; a frictionless check-out experience, loyalty or rewards programs, alternative payments, and other value-adds streamline payments.&nbsp;&nbsp;<\/p>\n\n\n\n<p>What is the result of a technology-driven payments strategy? Healthy cash flow and opportunities for growth.&nbsp;<\/p>\n\n\n\n<p>To leverage embedded payments, you\u2019ll want to carefully evaluate solutions to ensure they align with your financial and long-term goals. Furthermore, you want a solution that will scale with your business.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Download our Whitepaper&nbsp;<\/h2>\n\n\n\n<p>Ready to optimize your payments workflow and capture even more revenue? Then, you\u2019ll want to download our <a href=\"https:\/\/go.fortispay.com\/embedded-guidebook?utm_campaign=PartnerDevelopment_EmbeddedPayments_2023&amp;utm_source=Blog&amp;utm_medium=EmbeddedPaymentsWhitepaperCampaign&amp;utm_term=BlogCTAClick\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"\">Embedded Payments Guidebook for more insights from the leader in embedded payments.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Embedded payments offer many benefits to software companies, and there are several models to choose from. Download our whitepaper on Embedded Payments to learn more.<\/p>\n","protected":false},"author":1,"featured_media":12653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Embedded Payments Guidebook: Fortis Strategies","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[566,577,574],"tags":[506,507,508],"class_list":["post-13002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-featured","category-payments","tag-embedded-payments-whitepaper","tag-guidebook","tag-whitepaper"],"acf":[],"_links":{"self":[{"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/posts\/13002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/comments?post=13002"}],"version-history":[{"count":0,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/posts\/13002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/media\/12653"}],"wp:attachment":[{"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/media?parent=13002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/categories?post=13002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/tags?post=13002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}