{"id":12936,"date":"2023-02-09T14:03:27","date_gmt":"2023-02-09T14:03:27","guid":{"rendered":"https:\/\/fortispay.com\/who-uses-embedded-payments-and-what-are-the-benefits\/"},"modified":"2023-02-09T14:03:27","modified_gmt":"2023-02-09T14:03:27","slug":"who-uses-embedded-payments-and-what-are-the-benefits","status":"publish","type":"post","link":"https:\/\/fortispay.com\/who-uses-embedded-payments-and-what-are-the-benefits\/","title":{"rendered":"Who Uses Embedded Payments and What Are the Benefits?"},"content":{"rendered":"\n<p>In our last piece, we talked about <a href=\"https:\/\/fortispay.com\/info\/what-are-embedded-payments-and-how-do-they-work\/\" title=\"\">Embedded Payments<\/a> and how they work. In this blog, we discuss the ideal audience for Embedded Payments and the respective benefits of using this solution.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who Uses Embedded Payments?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>In all likelihood you\u2019ve already used an embedded payment system. Any application or website that keeps you on its site for the entire checkout process is probably using an embedded <a href=\"https:\/\/fortispay.com\/info\/five-payment-processing-terms-you-need-to-know\/\" title=\"\">payment processing<\/a> gateway.&nbsp;<\/p>\n\n\n\n<p>Some examples you are sure to recognize are:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uber&nbsp;&nbsp;<\/li>\n\n\n\n<li>Amazon&nbsp;<\/li>\n\n\n\n<li>Starbucks&nbsp;<\/li>\n\n\n\n<li>Tesla&nbsp;<\/li>\n\n\n\n<li>Walmart&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And the list is only growing. In the last year, Fortis experienced an<a href=\"https:\/\/fortispay.com\/info\/fortis-accelerates-momentum-behind-embedded-payments-with-massive-growth-enhanced-services-and-new-leadership\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 80% growth rate<\/a>\u2013in part because of the high demand for embedded service solutions from businesses, software providers, and ERP solutions.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The reason why integrated payments are so popular? It boils down to a few different benefits.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are the Benefits of Embedded Payments?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>There are several reasons to invest in an integrated payment solution\u2014whether you are providing software solutions, allowing customized ERP access, or you\u2019re a merchant looking to grow.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here are five distinct benefits:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><strong>Customer retention<\/strong> &#8211; When purchasing a product is secure and easy, without all the hassles of redirects and one-time passwords or codes, customers are more likely to return. This translates into boosted customer lifetime value. &nbsp;<br>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Seamless experience<\/strong> &#8211; An improved experience is at the core of embedded payment solutions. Providing an end-to-end, simple payment process makes it easy for customers to say \u201cyes.\u201d&nbsp;<br>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>More control over the front end <\/strong>&#8211; An embedded payment solution isn\u2019t just about keeping everything on-site. The best-in-class providers offer a seamless, front-end check-out experience for the end user that is close to invisible.<br>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Cross and upselling opportunities<\/strong> \u2013 When you use an integrated commerce solution, you have more chances to offer cross-sells and upsells to customers already in the process of checking out. Thus, improving your product awareness and potentially growing revenue. &nbsp;<br>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Fewer risks <\/strong>\u2013 Since the payment facilitator takes care of payment authorizations, fraud detection, and security, the merchant or service provider can minimize risks without sacrificing quality.&nbsp;&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Overall, these five primary benefits lead to generating more income.<\/p>\n\n\n\n<p>When you make it easier for consumers to buy, then more customers return, and you have a recipe for increased revenue. And once it\u2019s in place, you don\u2019t need to put much work into maintenance\u2014your embedded payments platform will do that for you.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To learn more about the Fortis Platform\u2019s Embedded Payments solution and to explore partnership with us, visit our <a href=\"https:\/\/fortispay.com\/solutions\/enable\/embedded-payments\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We discuss the ideal audience for Embedded Payments and the respective benefits of using this solution.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":12483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"We discuss the ideal audience for Embedded Payments and the respective benefits of using this solution.|We discuss the ideal audience for Embedded Payments and the respective benefits of using this solution.","_seopress_robots_index":"","footnotes":""},"categories":[566,577,574],"tags":[25],"class_list":["post-12936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-featured","category-payments","tag-payments"],"acf":[],"_links":{"self":[{"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/posts\/12936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/comments?post=12936"}],"version-history":[{"count":0,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/posts\/12936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/media\/12483"}],"wp:attachment":[{"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/media?parent=12936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/categories?post=12936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fortispay.com\/wp-json\/wp\/v2\/tags?post=12936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}